About Us

Our Story So Far

Queensland Reef and Beef opened our doors in 2007 when Jim Sephton and Paul Purcell from Brisbane’s Jack Purcell Meats decided to establish Brisbane’s best seafood and meat wholesale suppliers. With a wealth of knowledge between our two directors, Queensland Reef and Beef has been successful from day one.

Jim Sephton - Redone

Jim Sephton, 25 years of wholesale seafood sales experience.

Our Co-director – Paul Purcell, has over 75 years of family success building a meat empire at  Virginia.

Over the past 8 years chefs and clients have relied on the expert advise and excellent service from all of our staff at Queensland Reef and Beef:


Brett Wilkinson, over 20 years experience in purchasing and production.

Andrew Sephton

Andrew Sephton 15 years seafood operations and sales.

Greg & Meryl - Redone

Meryl Green (accounts) and Greg Jones (sales).

Greg Symons - Driver - Redone

Our Driver, Greg Symons.

Inda and Damon - Redone

Our fish filleters, Ina and Damon.

Megan and Susan - Redone

Sales, Megan and Susan.

John Wetherall - Redone

Our Warehouse Manager, John.


Our driver, Les

Our driver, Les


Conveniently Located

Five minutes from the gateway arterial and Brisbane’s new tunnel system, we are conveniently located in Virginia, making delivery of product to Brisbane city, the Gold and Sunshine Coast and surrounding areas a breeze.